Home » Canada Articles » Bash! Interactive Partners with TBWA for Room 13 Fundraising Event
Bash! Interactive Partners with TBWA for Room 13 Fundraising Event
Bash! Interactive & TBWA media agencies collaborate and synergize ideas and technology to effectively execute fundraising event.
TORONTO, CANADA, July 23, 2010 /Canada PR News/ -- Bash! Interactive has teamed up with the Toronto media agency, TBWA for the Ubuntu fundraising event called Room 13.
Room 13 is a social enterprise organization that encompasses one room where young children who attend underprivileged schools are given the opportunity to express themselves through creative and artistic means. Surrounding and supporting these studios is an international community of artists, educators, thinkers, and other professionals who share their work and their philosophies
Bash! Interactive's role in the Toronto-based Room 13 event was to portray and reveal the artwork done by artists for the Ubuntu fundraiser. This included creative photographs of both children and adults engaged in social and artistic activities. Bash! Interactive powered outdoor integrated screens on the building walls of TBWA - with the pictures scrolling from right to left on each screen, this allowed each photograph to be showcased and admired by the audience. Furthermore, Bash! powered the overheard screens and projectors for TBWA speakers' presentation, allowing the audience to grasp a visual interpretation and vision of TBWA's and Room 13's goals.
Bash!'s and TBWA's collaboration is indicative of the creative synergies between different media agencies. TBWA using Bash's interactive and digital sources to advocate and boost awareness of Room 13's goals is the initiative many huge media agencies are taking in today's media landscape. The alliances between different media agencies are definitely ones to watch out for - the result is a hybrid of effective communication and awesome inspirations.
For pictures of the TBWA event Bash! powered, just click http://www.facebook.com/pages/Bash-Interactive/121680521209565
Bash! Interactive specializes in digital/interactive out-of-home media such as touch screens, social and mobile integration, augmented reality, and face/gesture recognition technology. We utilize these technologies to promote brand awareness.
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Press Release Contact Information:
Sophia Jaikaran
Bash! Interactive
Marketing Accounts Manager
2498 Yonge St.
Toronto, ONT
Canada M4P2H8
Voice: 416-479-0110
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